Work With Phil
You already know what kind of leader you want to be.
Let’s build the behaviors to match.
Phil Lower works with individuals, teams, and organizations using the Rule of 15 and MBTI personality type principles — not to teach leadership, but to form it. Every engagement begins with a conversation. Every proposal is built around your specific situation.
Formation, not training
Most leadership programs tell you what good looks like. This one builds it.
The difference between knowing a behavior and doing it automatically under pressure is formation — repeated, structured practice that moves the behavior from conscious effort to instinct. Phil has spent decades studying why leadership development doesn’t hold, and building the system that makes it hold.
The Rule of 15 is the framework. MBTI personality type principles are the navigation system. Together they answer the question every leader and every team eventually faces: not what we need to get better at, but how — given who we actually are.
Type-differentiated development
Every one of the 15 behaviors has a different natural entry point for each of the four MBTI personality type clusters. Phil works with your natural wiring — not against it.
Prerequisite-based coaching
Every behavior is built on prerequisite skills. Phil identifies the specific foundational skill you already have — and builds the development path from that strength, not from the deficit.
No off-the-shelf programs
Every engagement begins with a Discovery Conversation. Every proposal is built around your specific situation, goals, and personality type profile. Nothing is pre-packaged.
The right role for the right situation
Phil has worked as a coach, consultant, facilitator, and speaker. The role he plays in your engagement is determined by what will produce the best outcome for you — not by a fixed service model.
How every engagement begins
Discovery first. Proposal second. Work third.
Phil does not quote fees before he understands your situation. He does not propose a program before he knows what you actually need. Every engagement follows the same three-step opening — because the quality of the outcome depends entirely on the quality of the diagnosis.
The Survey
Five questions. Three minutes. Tells Phil who you are, what you’re trying to solve, and whether this is the right fit — before anyone spends an hour on a call.
Discovery Conversation
A focused conversation — typically 45 to 60 minutes — to understand your leadership challenge at depth. Phil listens first. He will ask questions that go beneath the presenting problem.
Custom Proposal
A written proposal built around your specific situation — engagement type, timeline, format, and expected outcomes. No templates. No packages that don’t fit.
The Work
Formation takes time. Phil’s engagements are built for the long arc — building behaviors until they no longer require deliberate effort, and the leader you want to be is simply who you are.
Who Phil works with
Individuals, teams, and organizations ready to do the actual work.
Individual leaders
Executives, managers, entrepreneurs, and emerging leaders who want a personal development engagement built around the Rule of 15 and their specific MBTI type profile. 1:1 coaching, structured around your natural wiring and your specific developmental edge.
Leadership teams
Intact leadership teams who need a shared behavioral language and a formation system that accounts for the different personality types around the table. Group cohorts, type-differentiated coaching, and the cultural baseline shift that 15 weeks of structured practice produces.
Organizations
Companies, nonprofits, faith communities, and youth-serving organizations that want the Rule of 15 deployed at scale — with facilitator certification, behavioral mapping, and a culture-change framework built on all three tiers of the framework.
Leaders in transition
Leaders moving into new roles, navigating a business succession, rebuilding after a setback, or preparing for the next level of impact. The Rule of 15 gives every transition a behavioral foundation — and a clear picture of exactly where to focus.
The four ways Phil engages
The engagement type follows the need — not the other way around.
1:1 coaching using the Rule of 15 and MBTI type profile as the formation framework. Structured development plan, type-differentiated coaching language, prerequisite-based behavioral development. Ongoing relationship or defined engagement — determined by your goals.
15-week formation program for teams and cohorts — with type-differentiated delivery, weekly structured reflection, and the option to organize cohorts by MBTI temperament cluster for maximum developmental precision. Can extend beyond 15 weeks for organizations with ongoing formation goals.
Workshop design and delivery, organizational diagnosis, behavioral mapping, culture assessment, and strategic leadership development planning. Phil brings the Rule of 15 framework and the MBTI analysis to bear on your specific organizational challenge.
Keynotes, conference sessions, retreat facilitation, and organizational events. Phil speaks on the Rule of 15, MBTI and leadership formation, family and organizational culture, and the behaviors that separate leaders who produce results from leaders who produce followers.
Ready to start?
Five questions. Three minutes.
Phil will take it from there.
Tell Phil about your situation — who you are, what you’re trying to solve, and what success would look like. He reviews every submission personally and responds within 2 business days to schedule your Discovery Conversation.
