Introducing The Wise Nest Family Playbook — Now in Beta
Your family already has everything it needs to raise a leader.
The Wise Nest Family Playbook is a 15-week home-based program that teaches children ages 6 through teen the leadership behaviors that drive success at work, in relationships, and in the world — starting at the dinner table.
Total Founding Family spots — limited Beta
Home countries of leaders Phil has coached and trained
Rules — one framework, a lifetime of results
Built for Families — and the Adults Raising Them
Leadership formation doesn’t start at work. It starts at home.
Most character development programs are designed for schools or institutions. The Wise Nest Family Playbook is the first structured leadership formation system built specifically for the home — where character is actually formed.
The Rule of 15 gives families 15 behaviors organized into three tiers: how we communicate in the moment, how we build and keep relationships, and how we grow and lift others. Each behavior is taught through daily lessons, practiced together, and carried forward into everyday life.
It isn’t a parenting book. It isn’t a curriculum. It’s a system your family does together.
Interpersonal
How we communicate — moment to moment. Listen First · Speak Clearly · Model Respect · Be Transparent · Keep It Real
Relational
How we keep commitments over time. Set Clear Expectations · Model Smart Trust · Model Loyalty · Follow Through · Model Accountability
Growth
How we improve and lift others. Do the Right Thing · Continuously Improve · Produce Results · Mentor Diversity · Be Adaptable
Three Ways to Engage
Whether you are raising a family, leading a team, or both — the Rule of 15 meets you there.
The Wise Nest Family Playbook
Teaches your children the 15 behaviors of proven leaders — in 15 minutes a day, five days a week, from your kitchen table.
Organizational Coaching
The Rule of 15 is the same framework Phil Lower has used to coach leaders from more than 30 countries. The Organizational Edition brings it to your team.
The Rule of 15
15 behaviors. Three tiers. One framework that connects what you practice at home to how you lead at work and in the world.
The most important leadership school in the world doesn’t have a campus. It has a kitchen table.
— Phil Lower, Founder · Grandpa Owl Training LLC
The Story Behind the System
Phil Lower lost his father when he was five years old. What his grandfather taught him next became the Rule of 15.
Phil Lower is a Certified Professional Coach who holds a Master’s in Organizational Management and has coached and trained leaders from more than 30 countries — making the Rule of 15 one of the most cross-culturally tested leadership frameworks available.
But the framework he teaches didn’t come from a business school. It came from a man in eastern Ohio who raised a five-year-old boy with no father and left him with fifteen behaviors that shaped everything.
Certified Professional Coach
Master’s in Organizational Management
Leaders coached from 30+ countries
Founder, Grandpa Owl Training LLC
